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OLYMPIA and NEWTECH Announce Historic Sponsorship

OLYMPIA and NEWTECH Announce Historic Sponsorship

For the first time in its 59 year history, a South Korean company has been named a presenting sponsor of the iconic Olympia Fitness & Performance Weekend. 

NewTech Wellness, a rapidly growing brand specializing in innovative gym equipment, has entered into a multi-year deal with the fitness industry’s most celebrated event.  Established in 2011, NewTech designs and manufactures unique equipment that maximizes range of motion for optimal results.

Olympia President Dan Solomon explains, “This sponsorship is historic for reasons that go well beyond the significant financial commitment made by NewTech.  The deal represents the latest step in our initiative to develop strong partnerships with high quality brands around the world. South Korea is an emerging market in the global fitness community.”

In addition to its prominent position at Olympia Weekend, the deal also includes an array of media components, including a year-round Muscle & Fitness program shining a spotlight on the company throughout the year. With this deal, NewTech becomes the first equipment company to be named an Olympia “Presenting Sponsor”, securing its spot on the official Olympia logo.

NewTech CEO, Hyun Jung Byun adds, “We are honored to work with the Olympia. We have worked extremely hard to achieve this status as we work to become the most respected gym equipment company in the world. This is a powerful opportunity.”

NewTech offers two distinct lines of equipment. The "M Torture" series for plate-loaded systems and the "Advance" line for pin-loaded systems. Each has gained widespread recognition worldwide.

Experience the full line of NewTech equipment in the United States at the newly opened TORTURE GYM in Las Vegas (

To learn more about NewTech, visit (Korean) or (English).       

The 2023 Olympia takes place in Orlando, Florida the weekend of November 3-6.  Visit for tickets and event info.